C-O-L-L-A-B-O-R-A-T-I-O-N makes the "buds" go round...
Updated: Jul 6, 2019
In the world of science the word "bud" has an upbeat connotation. Simply put, "buds" represent the new growth on a plant that develops into a leaf, flower, or shoot. In our small business, we as women, have reclaimed this word for ourselves. There are three of us - Business Bud, our in house lawyer, Creative Bud, our very own designer, and Operations Bud, our fearless leader. Three buds...who chose to start our branding company in Northwest Arkansas by answering a single question: what is the best way to help elevate our community as women? Our answer - COLLABORATION.
In this case, collaboration means joint participation in a new state-sponsored program: Arkansas's Industrial Hemp Pilot. Yes you read that correctly and as you can imagine, our niche market comes with its fair share of stigma. This does not scare us! We embrace the challenge to change the narrative on hemp in our community. After all, there is a lot of misinformation out there about industrial hemp. The solve for this is education.
What better way to educate than to become the first all-female participants in the 2019 pilot?
To be specific, as an existing local branding and product development company, we already help develop platforms for others to succeed. We don't settle for societal norms. We shake things up. At Shake Collaboration, we break those norms by showing the world it just takes a few buds to sustain the whole. We hope that through this pilot, we will be in the best position to empower others with our clinical research by bringing strong, locally grown brands to market.
We know in our hearts that individual growth is critical to the health of any business. As women, we also relate to the everyday pressure the world places on us to prove to ourselves that we must do this all on our own.
We reject this principle. Sure, a single bud can find success but we choose to blossom together and people are taking notice!
In order to achieve our larger goal of elevating our community as women, Shake plans to pull together our collective experience and partner with local farmers, artisans, and educators. We realize that our participation in Arkansas's new pilot program is a literal experiment in and of itself and want nothing more than to share what we learn with others who may choose to take this knowledge for themselves and make a difference with it.
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